What are active users?

An active user is someone who regularly uses an app during a set time period. For example, in a day, week or month. This metric is used to determine the share of total users who actively engage with the app. 

There are three common types of active users: 

• Daily Active Users (DAU)
• Weekly Active Users (WAU)
• Monthly Active Users (MAU)

Why are active users important?

The number of active users is an important indicator of the app’s general health and growth potential. Also, this metric is a key step for calculating deeper metrics like app retention and churn rates.